Blog Links Need to be Earned

December 18, 2006

I recently had some friends and readers review my posts and offer their opinion. I’m thankful for their input! But, a consistent question from them was, “What are you doing to get links into your blog?” and “Have you started emailing everyone for links?”. I don’t have two feet to stand on in the link discussion – there are others with much more experience at linking for SEO purposes, but I can offer my thoughts from a blogger standpoint.

A salesperson rarely gets business from walking into a brick-and-mortar company they’ve never talked to before, displaying their product and a smile, and leave with a purchase order. Rather, some of the best relationships built between salesperson and customer is one where much effort has been made to build a relationship. Over time the salesperson can show how their product or service can help the customer.

I feel this is the case with blogging. My goal is to provide useful content that readers enjoy and come back often to read. Hopefully, over time, they’ll find reason to link to my blog – and vice-versa.

In the meantime, please take the time to read Danny Sullivan’s post on Search Engine Land. He breaks down the details of a recent Google post.


It’s That Time – New Marketing Blogs Added to Blogroll!

December 12, 2006

It’s that time of the week where I get the privilege of introducing you to some of my favorite blogs! I’ve truly gotten some great information from the these posts and look forward to passing you on to them. Needless to say, they’ve been added to my blogroll.

David Temple at SEM SEO Certification & Training has some great information pertaining to SEM/SEO training. He covers programs that offer the basics as well as critical best practices. For small companies his information is invaluable if you don’t have the time to research all of this on your own.

I also recently found Rajan Sodhi at Big Marketing for Small Business. Rajan offers great content on how small marketers can better understand the direction they’re taking with their marketing. I’ve found his posts to be very informational.

These blogs are well worth your time – Enjoy!

Check Out These Blogs

November 29, 2006

As promised here are a couple great sources of Online marketing information. I check them out each day and always come away with new insights. Blogs are a great source of information for any Marketing Manager much less one in a small company.

Optimize and Prophesize by Jonathan Mendez. I heard Jonathan speak at SES San Jose this year and looked up his blog when I got home. Its a great source of search ad, content and landing page optimization.

Marketing Pilgrim by Andy Beal. Andy is a blogging and search engine marketing consultant. His blog links to great news releases and always has good thoughts.

Online Marketing Blog  by Lee Odden. Lee is the CEO of TopRank Online Marketing. His blog has a ton of great information and news from the Online marketing world.

Small Business SEM  by Matt McGee. Matt is an SEO Manager for a search and media company based in Seattle. His blog is another great source of information for small companies working on a budget.

Inside AdWords by Google. This blog is written by Google itself and provides many good tips and tricks. Its worth checking out.