A Great (and tasty) Marketing Example

 

My wife and I vow that one of these years we’re going to start keeping information about wines we enjoy. Maybe its the time involved or the tough peeling of labels from bottles, but we never seem to start cataloging our favorite bottles.

That’s why this little piece of marketing caught my eye. I’ve yet to really see a winemaker take advantage of the space they have on bottles. Yes, there are some great designs, but how many times has a marketing method been used on the bottle’s real estate? I was about to throw this bottle away tonight when a peel-off label caught my eye on the back of the bottle.

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On the back of the peel-off label are the winery’s website, phone number and type of wine you drank. Rosenblum Cellars did a great job with this! The only thing missing was a custom landing page where they could track the success of the label. The url listed was their main site. Imagine the possibilities with that label – special urls with promos, newsletter sign-ups, pre-buying of new releases, advertising of new vintages, etc.

But, they got my attention and I’ve even started a notebook with the small label. Hopefully, more wineries will jump on this bandwagon.

TO FURTHER THE DISCUSSION: Drew McLellan of Drew’s Marketing Minute had this post this weekend about winemakers changing their thinking about how they market themselves to their customers. Whoever thought the combination of wine and marketing would make such a good discussion!

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10 Responses to A Great (and tasty) Marketing Example

  1. Matt McGee says:

    Oooh, that is good. I like that one. Having dealt with more than a couple wineries in my webdev days, this really is unique and out-of-fthe-box thinking. Most wineries treat the bottle as too sacrosanct for something like a peel-off label.

  2. Matt – that’s why this surprised me so much. You don’t see many wineries doing this, but they did it in a way that preserved their brand and offered a reason to come back. Thanks for checking out the post!

  3. Steve Renner says:

    My wife is a great wine lover. I don’t know much about how they market. The peel off label is a cool idea. I would like to see peel off coupons that you could use right away at the store, that would get you to buy again.

    Great Blog!

    To Your Success!

    Steve Renner
    Marketing Director
    The Affiliate Community
    http://www.affiliatecommunity.com

    Get over $1,000 in Training
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  4. Steve – Thanks for stopping by! I agree, the coupon angle would be a great way to use the label.

  5. Have you committed a Cardinal Zin?

    This marketing truth stings. Just because you care about it, doesn’t mean anyone else does. Whether you are the creator/inventor, business owner, assembly line foreman, sales manager or marketing genius — what matters to you may very well not matter

  6. Patrick,

    As you say — perhaps the wine industry is beginning to change and realize that they have to actually cater to their customers!

    I updated my wine marketing post and added a link to this post. It’s a great addition to the conversation!

    Drew

  7. Drew,
    Thanks! I appreciate it. I’ve updated my post as well. Its a fun and interesting topic to discuss.

  8. […] You know, sometimes it’s really freaky how there are more people in EXACTLY the same situation as you than you think. For example, I’ve just read this article on the Lonely Marketer blog: A Great (and tasty) Marketing Example « Lonely Marketer […]

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  10. Hi, first I want to say great blog. I don’t always agree with your opinion but it’s always a great read.
    Keep up the good work.

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