The ever popular Search Engine Land blog managed by Danny Sullivan got even more popular in my eyes recently with the post – SMBs, Paid Search And Self-Service. The post, by Greg Sterling, highlighted how important small businesses are to the paid search industry and how they can be under-served by Google, Yahoo, and MSN.
I think paid search is a great marketing tool and I spend plenty every year on it. But, I was completely amazed at how little support I received from Google and Yahoo until I started to spend more. Now, I have great account reps who are very responsive. Was it the money or did they beef up their service?