I came across a great interview with Matt McGee of Small Business SEM. The interview was conducted by Gradiva Cousin and Jennifer Grappone, co-authors of Search Engine Optimization: An Hour a Day. The interview was focused on how small businesses can compete in search engine optimization and search engine marketing.
I thought Matt’s answers did a great job of highlighting how small business can move faster than large business but also can be restricted by budget and resources. He also outlined some simple tips and thoughts on how small business marketers can begin understanding and implementing optimization and marketing for search engines.
I couldn’t agree more. Many small businesses can learn enough to get started and do the basics. Taking the next step of attending conferences, networking, and reading up on the topic are keys. In my current position, we’ve even tried to get larger, well-known SEO/SEM firms to come in and either validate what we’re doing or give us advice on how to improve, but often they have bigger fish to go after. We’ve taken the stance of learning and getting the job done ourselves and I couldn’t be happier with the choice. SEO/SEM work is challenging and fun at the same time.