John Jantsch at Duct Tap Marketing Blog has a post talking about an Email Marketing service called MailChimp that he likes. He also has a link to a free guide being offered by the service that includes tips and tricks to getting your emails read and acted on more often. John has a great, long-standing blog that I make a daily read so I trust his judgement.
I downloaded and have started to read the 50-page guidebook. I can tell already that its a great resource for small businesses who would like some information to improve email marketing delivery.
Interestingly enough, you can download the guide without registering to receive it. Possibly a great lead generation opportunity missed for MailChimp?