I’ve written in previous posts about selecting the right marketing mix – online advertising, email marketing, print advertising, search marketing, etc. The selection is purely based on how many times you can touch your target audience in the shortest period of time.
This article in Entrepreneur magazine by Kim Gordon of www.smallbusinessnow.com talks about “All Over the Place” marketing. She gives a great overview of how many times people come in contact with media per day. This media contact frequency gives all of us small business marketers a chance to touch our target audience by selecting the right media.