I recently had some friends and readers review my posts and offer their opinion. I’m thankful for their input! But, a consistent question from them was, “What are you doing to get links into your blog?” and “Have you started emailing everyone for links?”. I don’t have two feet to stand on in the link discussion – there are others with much more experience at linking for SEO purposes, but I can offer my thoughts from a blogger standpoint.
A salesperson rarely gets business from walking into a brick-and-mortar company they’ve never talked to before, displaying their product and a smile, and leave with a purchase order. Rather, some of the best relationships built between salesperson and customer is one where much effort has been made to build a relationship. Over time the salesperson can show how their product or service can help the customer.
I feel this is the case with blogging. My goal is to provide useful content that readers enjoy and come back often to read. Hopefully, over time, they’ll find reason to link to my blog – and vice-versa.