There is confirmation that Google is testing the idea of allowing advertisers to see their Quality Score in Google Adwords. Andrew Goodman‘s interview with Nick Fox of Google confirms the rumors. I think this could be a nice advantage for small business marketers doing Adwords paid search as part of their Internet marketing campaigns. Optimizing campaigns can be time consuming and knowing how changes affect your quality score could save valuable time.
The optimization component is what allows small companies to compete with bigger companies with endless wallets. Writing more relevant copy, staying on top of popular keywords, and designing informative landing pages keep ads higher in the rankings for a lesser cost. If the Quality Score shown is real time, we’ll be able to immediately see how changes we make will affect our campaign. If this happens I’ll be curious to see if changes in Quality Score actually affect conversions.