B to B Online Marketing on the Rise

A brief synopsis at MediaPost.com of a white paper prepared by Omniture, Inc. describes some interesting statistics about how online marketing efforts will increasingly drive business to business initiatives.

Traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts.”

This should come as no surprise to the small company marketer. B to B audiences are becoming more sophisticated as online resources grow for analyzing and determining products, services and vendors. Small companies need to step up and make sure they’re on top of online marketing and lead generation tactics.

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One Response to B to B Online Marketing on the Rise

  1. With havin so much written content do you ever run into any problems of plagorism or copyright violation?
    My website has a lot of unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my permission. Do you know any ways to help prevent content from being ripped off? I’d truly appreciate it.

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