A brief synopsis at MediaPost.com of a white paper prepared by Omniture, Inc. describes some interesting statistics about how online marketing efforts will increasingly drive business to business initiatives.
“Traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts.”
This should come as no surprise to the small company marketer. B to B audiences are becoming more sophisticated as online resources grow for analyzing and determining products, services and vendors. Small companies need to step up and make sure they’re on top of online marketing and lead generation tactics.