I really enjoy watching new eMarketing trends help develop small company brands. I saw a great article written by Jeffrey Gangemi on BusinessWeek.com. The article is called Small Company, Big Brand and focuses on how users and online communities can help a small company build a big brand.
“By building a dedicated group of users or customers, small companies can create formidable brand power.”
Jeffrey uses Mozilla Firefox – the trendy choice for Internet browsers – as an example of building a brand through dedicated users and online communities.