Users Help Define Small Brands

I really enjoy watching new eMarketing trends help develop small company brands. I saw a great article written by Jeffrey Gangemi on BusinessWeek.com. The article is called Small Company, Big Brand and focuses on how users and online communities can help a small company build a big brand.

“By building a dedicated group of users or customers, small companies can create formidable brand power.”

Jeffrey uses Mozilla Firefox – the trendy choice for Internet browsers –  as an example of building a brand through dedicated users and online communities.

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