Comments on: Why Lonely Marketer? http://lonelymarketer.wordpress.com A discussion for the small company marketing manager Wed, 29 Jul 2009 00:18:00 +0000 http://wordpress.com/ hourly 1 By: Patrick Schaber http://lonelymarketer.wordpress.com/why-lonely-marketer/#comment-121 Patrick Schaber Tue, 16 Jan 2007 12:57:16 +0000 http://lonelymarketer.wordpress.com/why-lonely-marketer/#comment-121 Chris, I put up this page a few weeks after I launched the blog because I was getting some interesting emails from people asking about the name. I figured I should explain myself! :) Thanks for reading and commenting! Pat Chris,
I put up this page a few weeks after I launched the blog because I was getting some interesting emails from people asking about the name. I figured I should explain myself! :)

Thanks for reading and commenting!

Pat

]]> By: Chris Brown http://lonelymarketer.wordpress.com/why-lonely-marketer/#comment-116 Chris Brown Mon, 15 Jan 2007 21:42:17 +0000 http://lonelymarketer.wordpress.com/why-lonely-marketer/#comment-116 Patrick: After 17 years in corporate marketing... then launching my own marketing company, I can really relate to what you term "lonely marketing". Most of the initial start up with a new client is an education in marketing: difference between strategic and tactics. the difference between PR, Ads and Promotion, the difference between branding and product... all of that. Never thought twice about it in corporate, because I was surrounding with marketing folk. At Hasbro, I was hired in when there were 19 openings for product managers, so what division was I interested in? There the battle was for resources: who got to the best graphic designer, engineer, manufacturing debug person etc. Anyway, I wondered why you were the lonely marketer... now I get it. It's like the Lone Ranger! Chris Patrick:
After 17 years in corporate marketing… then launching my own marketing company, I can really relate to what you term “lonely marketing”. Most of the initial start up with a new client is an education in marketing: difference between strategic and tactics. the difference between PR, Ads and Promotion, the difference between branding and product… all of that. Never thought twice about it in corporate, because I was surrounding with marketing folk. At Hasbro, I was hired in when there were 19 openings for product managers, so what division was I interested in? There the battle was for resources: who got to the best graphic designer, engineer, manufacturing debug person etc.

Anyway, I wondered why you were the lonely marketer… now I get it. It’s like the Lone Ranger!
Chris

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