My wife and I vow that one of these years we’re going to start keeping information about wines we enjoy. Maybe its the time involved or the tough peeling of labels from bottles, but we never seem to start cataloging our favorite bottles.
That’s why this little piece of marketing caught my eye. I’ve yet to really see a winemaker take advantage of the space they have on bottles. Yes, there are some great designs, but how many times has a marketing method been used on the bottle’s real estate? I was about to throw this bottle away tonight when a peel-off label caught my eye on the back of the bottle.
On the back of the peel-off label are the winery’s website, phone number and type of wine you drank. Rosenblum Cellars did a great job with this! The only thing missing was a custom landing page where they could track the success of the label. The url listed was their main site. Imagine the possibilities with that label – special urls with promos, newsletter sign-ups, pre-buying of new releases, advertising of new vintages, etc.
But, they got my attention and I’ve even started a notebook with the small label. Hopefully, more wineries will jump on this bandwagon.
TO FURTHER THE DISCUSSION: Drew McLellan of Drew’s Marketing Minute had this post this weekend about winemakers changing their thinking about how they market themselves to their customers. Whoever thought the combination of wine and marketing would make such a good discussion!
Posted by Patrick Schaber 
