Search Engine Land Discusses Small Business

January 3, 2007

The ever popular Search Engine Land blog managed by Danny Sullivan got even more popular in my eyes recently with the post – SMBs, Paid Search And Self-Service. The post, by Greg Sterling, highlighted how important small businesses are to the paid search industry and how they can be under-served by Google, Yahoo, and MSN.

I think paid search is a great marketing tool and I spend plenty every year on it. But, I was completely amazed at how little support I received from Google and Yahoo until I started to spend more. Now, I have great account reps who are very responsive. Was it the money or did they beef up their service?