I found a quick stat about online advertising revenues and 2007 prices written on the iMedia Connection website by Roger Park. The article states that rates will be on the rise for 2007. I’ve planned and signed orders for most of my online media for 2007 and I really haven’t seen much of an increase. I buy primarily in the tech arena and most of my pricing has carried over from this year.
One trick I live by is to ask for better pricing based on quantity and other media being purchased. For instance, if I’m buying print ads, I’ll hint to the vendor that I want to do something online (email marketing, banner ads, etc.) and flat out ask for better pricing since I’m purchasing print ads. Most vendors are willing to negotiate and the good ones get me to spend more in the end. But, the bundling seems to help lower costs.
Posted by Patrick Schaber 
