As more of us move marketing dollars from print and other traditional avenues towards online marketing, we need more and more reassurance that we’re getting results from our dollars spent. Since many analytics programs don’t give us the warm fuzzies we need, we can at least be comforted by some studies and polls of Internet users. Check out this quick blurb on a study done by DoubleClick posted on the BtoB Online website.
“The survey found that 19% of influencers cited Web advertising as a source of information when they were researching a purchase, compared with 8% for noninfluencers.”
Posted by Patrick Schaber 
